AMEC brings the resources of the International Association for Measurement and Evaluation of Communication to your device, helping communication and media professionals apply rigorous measurement and evaluation practices and access authoritative guidance for planning, reporting and insight generation.

Key Features

Access established measurement frameworks including the Barcelona Principles and the Integrated Evaluation Framework, along with reference material for the Measurement Maturity Mapper. The app consolidates best-practice resources on media evaluation, research and analysis and presents concise, professionally oriented content so users can align campaigns and analysis with industry standards.

Advantages

Industry-recognized standards strengthen the credibility of measurement and reporting and support consistent benchmarking of activities. AMEC frameworks, such as the Barcelona Principles, are widely adopted and provide practical guidance for teams working in media intelligence and communications evaluation. The content is focused on professional practice and supports improved planning and insight generation.

Disadvantages

The material is primarily aimed at communication and media professionals, so casual users may find the content technical; the app focuses on frameworks and guidance rather than serving as a hands-on analytics or data platform.

Development Team

The app is produced by the International Association for Measurement and Evaluation of Communication (AMEC), the organisation behind prominent best-practice resources and frameworks used across the communications measurement community.